PBS Annual Giving Case Study

PBS Station Boosts Campaign Revenue by 76%


Find out how one PBS affiliate used personalized Ask amounts to increase average gift size and improve campaign response rates.

KLRU, an Austin, TX-based PBS affiliate signed on with ExactAsk and just 16 business days later, saw a 76% increase in campaign donations, simply by changing the amount they asked for from donors.

Read the case study to discover:

  • How KLRU used personalized Ask amounts to increase the value of its donor database
  • How KLRU was able to capture untapped revenue, simply by changing the Ask amount
  • How KLRU was able to implement personalized Ask amounts without substantially adding to their workflow

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