The Donation Maximization Blog

 

How Direct Mailers Become their Clients Most Valuable Asset

These days more and more of our communication are taking place via digital channels. But despite the fact that we admittedly live in an increasingly digital world, direct mailers remain a viable and in fact, very powerful fundraising tool.

According to the Direct Marketing Association, 70 percent of Americans still regard “snail mail” as more personal than the internet. This insight can provide nonprofit marketers with extra leverage in terms of connecting with their donors in as direct a manner as possible.

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Your First Step Toward Maximizing DONOR REVENUE

Merely matching your donors to a generic “profile” is no longer enough. Your organization deserves better accuracy driven by better technology.

Backed by science, ExactAsk’s sophisticated algorithms determine the most precise ask amount for your fundraising campaigns.

With a few clicks of your mouse, you can start influencing exactly how much your current donors give.