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What is ExactAsk?

The solution to an age-old fundraising problem: How much to ask for from a donor?

By using a patented artificial intelligence algorithm that has been fine-tuned for individual fundraising, ExactAsk is able to predict the precise amount each donor is most likely to give, thereby significantly improving fundraising levels.

 

Unlike other fundraising solutions that are based on simple demographics, wealth data, location or other generalized donor information, the ExactAsk AI platform identifies the optimal level of giving for each individual donor.

NOT An actual example
photo of Donor A
Donor A

Suburban Stay-at-Home Mom

Lives in Greater Kansas City

Household Income in $50-$75K Range

Ask Amount Using Traditional Methods$25
Amount Donated Using Traditional Methods$25
Ask Amount Using ExactAsk$50
Amount Donated Using ExactAsk$50
Net Gain With ExactAsk$25
photo of Donor B
Donor B

Prominent Investment Banker

Lives in Trendy NYC Neighborhood

Household Income in $250K Range

Ask Amount Using Traditional Methods$250
Amount Donated Using Traditional Methods$0
Ask Amount Using ExactAsk$30
Amount Donated Using ExactAsk$30
Net Gain With ExactAsk$30

How ExactAsk Works

ExactAsk takes individual donor data from a variety of internal data sources and uses artificial intelligence to determine an individually optimized Ask Amounts that can then be used in direct mail and email solicitations.

Other Solutions

Other solutions purchase bulk info and nonspecific range wealth data to improve results in the major donor arms of development.

  • Purchase data
  • Provide data piles and reports
  • Provide analysis by consultation
  • Measure wealth data
  • Focus on major donor prospecting
  • Takes months

Exactask

ExactAsk uses the data you already have to focus on the annual giving arm of development efforts.

  • Use data you already have
  • Make frontline recommendations
  • Provide actionable steps based on analysis
  • Measure willingness
  • Focus on annual giving
  • Takes days and integrates into existing workflows

ExactAsk’s Easy Adoption Process

1

We upload your historical donor data into the platform

2

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Our algorithms discover the individual donor patterns

3

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We provide individually optimized Ask Amounts for Direct or Email Solicitations

4

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Calculate Your Lift

Avg of 19% gain in individual fundraising in year one, with a 307% ROI

The Power of Unsupervised Artificial Intelligence

ExactAsk Individually Optimized Ask Amounts. Dynamically updated over time to consistently enhance individual giving

Internal Data Sources 

Automatic Modeling

and Feature Extraction

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exactask A.I. Platform

Pricing Engine

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Output

Dynamically Personalized and Individually Optimized Amounts

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For example, here’s a common donor encounter:

Donor A receives $50 donation request email on Wednesday based on ExactAsk’s recommended ask amount.

Donor A clicks on donation form but decides not to donate. ExactAsk receives additional data on Donor A and automatically updates the Ask Amount based on the new data. Donor A goes back and checks his email on Monday and clicks through to the donation form again and sees the new Ask Amount and then decides to donate.

Who We Are

Adam Treiser

Adam Treiser

CEO
A business analytics professor at John’s Hopkins University, Adam Treiser is the inventor of the technology that powers ExactAsk and is respected as a pioneer in the rapidly evolving predictive analytics space and the first to apply those principles to nonprofit fundraising.
IMG_5401-Edit2 formal

Michael Gorarrian

President
A global leader in Digital Transformation, Gorriarán spent a decade in executive leadership at Microsoft, leading the organization and its partner ecosystem into the Enterprise Solutions and Advanced Cloud Services Businesses.
Rachel Bender

Rachel Bender

CTO
A leader in forensic data science, Bender comes from PriceWaterhouseCoopers where she led teams for multiple major projects.
Stephen Goodman

Steve Goodman

CRO
The former head of business development for the NFL Players’ Assocation, Goodman excels at partner relations.
Josh Krisiloff

Joshua Krisiloff

VP of Analytics
An expert in Artificial Intelligence and machine learning, Krisiloff is a math whiz that makes sure ExactAsk is always on the cutting edge.

See ExactAsk in Action

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