ExactAsk software supports campaigns designed to target new potential donors that you have never previously been contacted. Using data from a variety of different sources, ExactAsk calculates a unique donation request amount that these potential donors will be most likely to give. Since the ExactAsk algorithm works seamlessly into existing marketing/communication efforts, there is no additional work to be done on behalf of your development team.
By looking at a wide range of data sources, ExactAsk is able to determine the precise amount that existing donors are most likely to give during a renewal campaign. Rather than just asking for the same amount or bumping up the request by some arbitrary amount, ExactAsk identifies just how much more (or less in some cases) the donor is willing to give, thereby keeping existing donors more engaged and maximizing their value.
Using data-informed donation requests, six organizations saw a total revenue increase of nearly $1,000 within the renewal donor segment. One nonprofit experienced a 16.4% net increase in value per send during such a campaign.
Upgrade campaigns, in which existing donors are asked for a larger giving amount than their previous contributions, require consistently asking for more money. Leveraging ExactAsk’s software saves nonprofits time in assessing and sending a new donation request amount for each individual. If their financial situation has changed, or factors affecting their willingness to give have shifted, a new Ask amount will be automatically generated thanks to ExactAsk’s machine-learning capabilities that are constantly updating the Ask amount based on the latest available data.
One local nonprofit organization affiliate saw a $0.41 jump in revenue per message, for an additional $6,079.29 in revenue gained within the donor segment analyzed thanks to ExactAsk’s personalized Ask amounts.
Targeted at those who have given in recent years, but did not participate in the most recent round of fundraising, lapsed campaigns are run with the goal of reacquiring “lost” donors. ExactAsk’s platform will comb the data and optimize individual donation request amounts designed to get these lapsed donors reengaged. These ask amounts will be distributed using existing communication methods to maximize the likelihood of lapsed donors returning, and to minimize the work required of the nonprofit’s staff.
Recurring campaigns are run for those who have opted to automatically give during each fundraising round. These are directed at existing, “sustainer” donors who give on a regular basis. Leveraging ExactAsk’s machine learning and predictive analytics algorithm to contact these contributors will ensure that returning donors are engaged and living up to their giving potential.
The ExactAsk software can be leveraged when reaching out to new or existing contacts with unplanned or unsolicited donation requests for special occasions, events or benchmarks. These are unscheduled appeals, usually surrounding a unique need, or sent to request a larger donation amount. Because Ask amounts are updated dynamically, donors with specific financial situations can be contacted with special appeals accordingly.
These campaigns are scheduled for the end of the calendar year and typically include explicit pleas for money for renewing donors. Newly acquired and lapsed donors can also be contacted with end of the year solicitations. Use ExactAsk to touch base with your contributors as the year draws to a close.
The average nonprofit today loses roughly 80% of new donor value after only 5 years of operation. It’s time to re-think fundraising. Learn more about crafting your messages around donor-centric communications, and move away from the outdated mode of measuring campaign success, in our new whitepaper.
