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Predictive Analytics for Nonprofits

Nonprofits have long understood they would achieve better fundraising results if they could only figure out the appropriate amount to ask each individual existing and potential donor. Unfortunately, there had never been a way to do that … until now.

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17.5%

Using ExactAsk, 6 nonprofit organizations saw a 17.5% net total revenue increase

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%0.35

ExactAsk campaigns achieved a $0.35 increase in value per send, compared to a $0.01 increase for the traditionally managed fundraising campaigns

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$15,000

ExactAsk was able to increase revenue for its clients by more than $15,000 --  by targeting only half of every client's donor list

ExactAsk’s fundraising software predicts the ask amount every single donor will be most likely to give. It also updates that amount whenever new data is collected about the donor, ensuring the best odds for a donation at all times and combating declining donation amounts and donor attrition.

 

Learn more about our data-driven platform and see the results of ExactAsk in action.

How ExactAsk Does It

ExactAsk collects donor data from a wide variety of sources and enters that data into a patented machine-learning algorithm. That data is then used to deliver a personalized ask amount for every single existing and potential donor.
ExactAsk is proven to improve results in 86% of all campaigns.

Sources of Data

Automated Data Integration

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Arjuna Analytics

The Engine

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Output

Marketing content dynamically personalized for every person

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Campaign and Platform Versatility

ExactAsk works for all of the following campaign types:

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Acquisition
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Renewal
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Upgrade
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Lapsed
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Recurring/Sustainer
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Special Appeal
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End of Year
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Newsletter

ExactAsk works on the following platforms:

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Direct Mail
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Email
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Facebook
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Online Video
(Pre-roll or post-roll)
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Mobile Display Advertising
Learn more about how ExactAsk can optimize your campaigns, with little to no extra work for your team.

Pricing Information

ExactAsk is sold on a per unit basis with each personalized ask amount representing one unit. Once purchased, these units can be deployed for any campaign type and on any platform. 

* There is a minimum unit purchase requirement, but there are opportunities to buy a smaller number of units on a trial basis.

For detailed information, view our pricing page.

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Donor Lifetime Value & Relationship-Based Fundraising

The average nonprofit today loses roughly 80% of new donor value after only 5 years of operation. It’s time to re-think fundraising. Learn more about crafting your messages around donor-centric communications, and move away from the outdated mode of measuring campaign success, in our new whitepaper.

READ THE WHITEPAPER